★BEAMS 2008-9 AUTUMN & WINTER CATALOG P87掲載商品★

ザアメリカンロック。(The Mask)

Main characteristic of the brand is the "face". Faces are easy to express the peculiarity because face expresses the characteristics and the charm as well as the background of the time. The concept of the brand is to express the characters of the 70's,80's and 90's which influenced their life and something from London and San Diego where they used to live through the graphics.